Privacy Policy

1.1.2. Brand Setup & Content Preferences

To deliver content tailored to your brand’s voice, we collect:

• Your brand tone/style (e.g., witty, professional, playful)
• Target audience demographics (age, location, interests)
• Content goals (engagement, reach, traffic, sales)
• Preferred post frequency, hashtags, and design aesthetic

1.1.3. Social Media Integration Details

To manage your accounts, we use secure OAuth protocols to connect with:

• Instagram
• Facebook
• Twitter (X)
• LinkedIn
• Pinterest (if applicable)

We collect:

• Access tokens via OAuth (these allow us to post and retrieve data without ever knowing your actual passwords)
• Page or profile ID, account name, and basic analytics permission scopes

1.1.4. Customer Support and Feedback

When you reach out for help or share feedback, we collect:

• Your name and email
• Support messages, attachments, screenshots
• Survey responses or testimonials (if provided voluntarily)

1.2. Information Collected Automatically

To improve Zelina’s performance and understand how users interact with the platform, we collect technical data through cookies and analytics tools.

1.2.1. Device & Usage Data

• Device type (e.g., mobile, desktop, tablet)
• Operating system and browser type
• Screen resolution and system language
• Time spent on each page or section
• Click patterns, scrolling behavior, and navigation flow

This helps us optimize your experience across devices and browsers.

1.2.2. Log Data

• IP address
• Access timestamps
• Referring URLs (how you landed on our site)
• Error logs and system diagnostics

Used primarily for security, analytics, and bug fixing.

1.2.3. Cookies and Tracking Technologies

We use cookies, pixels, and local storage to:

• Remember login sessions
• Personalize dashboard content
• Analyze visitor traffic and user behavior
• Track campaign performance across platforms
• Improve response times and reduce redundant API calls

You can manage or disable cookies through your browser settings, although some features may be limited without them.

1.3. Information from Third Parties

We may receive information about you from integrated third-party platforms such as:

• Social platforms (to fetch engagement data and metrics)
• Payment providers (limited to confirmation of transaction success—no card info is stored by us)
• Analytics and personalization tools (like Google Analytics or Hotjar)

2. How We Use Your Information

Zelina uses your personal and brand data to deliver an intelligent, AI-powered, and secure social media management experience. Below is a detailed overview of how we use the information we collect:

2.1. Account Creation and Management

We use your data to:

• Register and authenticate your account
• Store and update your brand preferences, including your tone, posting schedule, and visual identity
• Facilitate onboarding, including welcome messages, tutorials, and brand setup wizards
• Maintain login sessions and help you manage user roles if your account has multiple collaborators

2.2. Social Media Connection and Integration

Your data enables us to:

• Securely link your social media profiles using OAuth-based permissions
• Fetch profile analytics, post engagement, audience growth, and content performance metrics
• Allow you to post, schedule, and automate content across platforms like Instagram, Facebook, Twitter/X, LinkedIn, and more
• Provide cross-platform reporting for unified social media performance insights

2.3. AI-Powered Content Generation & Scheduling

We process your preferences to:

• Generate AI-curated content aligned with your brand voice, audience type, and industry trends
• Offer smart content suggestions, recommended hashtags, and best timing optimizations
• Automate multi-platform content scheduling to approve, edit, or re-schedule posts effortlessly
• Adapt based on real-time performance feedback and analytics results

2.4. Analytics & Strategic Insights

We analyze collected data to:

• Present detailed campaign performance dashboards
• Deliver actionable content performance analytics (engagement, reach, impressions, etc.)
• Identify top-performing content and offer data-driven recommendations
• Highlight posting trends, audience behavior, and conversion paths

2.5. Communication and Notifications

We use your contact information to:

• Send important service updates, such as system changes, new features, and platform maintenance alerts
• Share promotional offers, newsletters, and educational content (only with your consent)
• Respond to support requests, feedback, or product-related inquiries

2.6. Security, Fraud Prevention & Platform Integrity

We monitor data to:

• Detect suspicious behavior, unauthorized access, or platform misuse
• Prevent bots, spam, and fraudulent actions that may compromise user accounts or reputation
• Enforce our Terms of Service and protect the platform’s integrity

2.7. Product Improvement and AI Optimization

We use aggregated and anonymized data to:

• Refine Zelina’s AI models, improving content recommendations and scheduling intelligence
• Enhance UI/UX based on behavioral patterns and feedback
• Identify and fix bugs, performance bottlenecks, and service outages
• Develop new features and enhancements based on real user needs

3. Sharing Your Information

At Zelina, your privacy is our priority. We do not sell, rent, or trade your personal data to third parties. However, in specific circumstances, we may share certain information to ensure the smooth functioning of our services, compliance with legal requirements, or upon your explicit consent.

3.1. With Your Explicit Consent

We may share your data with:

• Collaborators or team members you invite to your account
• Third-party tools or platforms you connect (e.g., Canva, Google Drive, external CRM platforms)
• Campaign partners or consultants if you opt into services that require joint access to your performance data

You are always in control—no data is shared in these cases unless you authorize it.

3.2. With Trusted Third-Party Service Providers

To deliver Zelina’s full range of features, we partner with third-party vendors who support specific services. These include:

• Cloud Hosting & Storage Providers: To store and process data securely (e.g., AWS, Google Cloud)
• Analytics & Performance Tools: To monitor platform usage, engagement metrics, and user experience
• Customer Support Platforms: To manage inquiries, live chat, or email ticketing systems
• Payment Gateways: To process subscriptions and transactions securely (e.g., Stripe, Razorpay)

All such providers are:

• Carefully vetted
• Bound by strict confidentiality agreements
• Required to comply with applicable data protection regulations such as GDPR, CCPA, and others

3.3. For Legal and Regulatory Compliance

We may disclose personal data if required to:

• Comply with a legal obligation, court order, or lawful request by government authorities
• Investigate, prevent, or respond to illegal activities, suspected fraud, security breaches, or violations of our Terms of Service
• Protect the rights, property, or safety of Zelina, our users, or the public

We will always assess such requests carefully and, wherever legally permissible, notify you of the disclosure.

3.4. Business Transfers or Restructuring

If Zelina is involved in a merger, acquisition, financing, or asset sale, your information may be shared or transferred as part of that transaction.

• You will be notified before your personal data is transferred and becomes subject to a different privacy policy.

4. Use of AI & Content Automation

At Zelina, we leverage the power of Artificial Intelligence (AI) to streamline content creation, optimize performance strategies, and enhance the overall user experience. Our AI systems are designed to assist—not replace—your creative and strategic decisions.

4.1. AI-Powered Content Creation

Our AI helps generate content such as:

• Social media captions and posts
• Hashtag suggestions
• Content calendars and campaign strategies
• Brand-aligned tone and messaging tailored to your audience

These are based on:

• Your brand inputs (e.g., tone, niche, target audience)
• Platform trends
• Historical performance analytics

You have full control: Every AI-generated suggestion can be reviewed, customized, or discarded based on your preference.

4.2. Automated Scheduling & Optimization

Zelina uses intelligent scheduling tools to:

• Suggest the best posting times based on engagement trends
• Automatically queue and publish content across platforms
• Recommend content repurposing for different channels

Our automation ensures maximum reach and engagement without the need for manual intervention—though manual overrides are always available.

4.3. Performance Analysis & Strategy Suggestions

AI algorithms assess your engagement metrics to provide:

• Smart performance summaries
• Content improvement tips
• Personalized content strategies
• Audience behavior insights

These analytics help guide your decisions, whether you're running solo or managing a team.

4.4. Data Privacy in AI Training

We prioritize your data privacy during AI model training:

• No personally identifiable information (PII) is used
• Only aggregated and anonymized datasets help train our AI models
• Your content remains confidential and is never used to train third-party AI

4.5. User Control Over AI Outputs

While our AI automates several processes, the final decision-making always rests with you. You can:

• Review and edit any AI-generated content before publishing
• Disable automation features at any time
• Customize AI suggestions to better align with your brand voice

Our goal is to empower—not override—your creativity and brand vision.

5. Your Rights and Choices

At Zelina, we respect your data ownership and offer transparent options to manage how your information is collected, used, and stored. You have the following rights and choices regarding your personal and brand data:

5.1. Access and Correction

• Right to Access: You may request access to the personal data we hold about you.
• Right to Correct: If your information is inaccurate or incomplete, you may request corrections to ensure it's up to date.

To exercise these rights, contact our team.

5.2. Deletion and Data Portability

• Right to Deletion: You can request the permanent deletion of your personal data and connected social media data.
• Right to Portability: You may ask us to provide your data in a structured, machine-readable format for transferring to another service.

Please note: Deleting your data may impact your access to Zelina features or services.

5.3. Manage Communication Preferences

You can control how and when we communicate with you:

• Opt-in or opt-out of marketing emails or newsletters
• Manage your notification preferences from within your account settings
• Choose whether to receive product updates and promotions

We only send promotional communications with your consent and you may unsubscribe at any time.

5.4. Cookie and Tracking Controls

You may:

• Adjust cookie settings via your browser or Zelina’s cookie consent banner
• Disable tracking pixels and analytics tools (note: this may affect some features)
• Choose not to be tracked for advertising or analytics purposes

Visit our [Cookie Policy] for more detailed instructions.

5.5. Control Over AI and Automation

• Enable or Disable AI Suggestions: Choose whether Zelina’s AI assists in content creation and optimization.
• Manual Override: Edit or reject any AI-generated content or schedules.

You always retain creative and strategic control.

5.6. Withdraw Consent at Any Time

If you previously consented to data processing (e.g., connecting social media accounts), you may withdraw that consent at any time through:

• Account settings
• Written request to our support team

⚠️ Withdrawal of consent may limit your access to some features.

5.7. Filing a Complaint

If you believe your privacy rights have been violated, you can file a complaint with:

• Our internal privacy team
• Your local data protection authority, depending on jurisdiction (e.g., GDPR for EU residents)

We are committed to resolving concerns quickly and fairly.

6. Data Retention and Security

Zelina is committed to protecting your personal, brand, and social media data with strong security protocols and responsible retention practices.

6.1. Data Retention Policy

We retain data only as long as necessary to operate, improve, and support Zelina’s services, or as required by law. Key retention practices include:

• Account Information: Kept while your account is active. Upon deletion, we retain minimal data temporarily for legal, compliance, or backup reasons.
• Social Media Content & Scheduling Data: Retained to support historical tracking, performance analytics, and user access—until you choose to delete them.
• Connected Social Profiles: Stored securely using OAuth tokens (not passwords), and can be disconnected or deleted anytime via your dashboard.
• Anonymized Usage Data: May be used to improve AI-driven recommendations and platform features. This data is stripped of identifiers and retained indefinitely in non-personal form.

📌 You can request data deletion anytime via your dashboard or by contacting our team.

6.2. Data Security Measures

Zelina employs multiple layers of security to ensure your information is protected:

• End-to-End Encryption: All connected social media credentials are encrypted.
• OAuth Authentication: We never store your passwords; secure OAuth flows are used for platform access.
• HTTPS Everywhere: All communications are protected via SSL/TLS encryption.
• Encrypted Cloud Storage: All data at rest is protected using AES-256 encryption.
• Monitoring and Access Controls: Access is role-based and limited to authorized personnel only. All access is logged and reviewed.
• Routine Security Audits: Regular audits and infrastructure monitoring help us identify and mitigate threats early.

While we follow industry best practices, no method of transmission or storage is 100% secure. However, we are fully committed to safeguarding your data to the highest possible standards.

6.3. Incident Response and Breach Notification

In the unlikely event of a data breach:

• We will act swiftly to investigate, contain, and resolve the issue.
• All affected users will be notified without undue delay, in accordance with legal obligations.
• We will provide clear guidance on protective steps you can take.

6.4. User Responsibility

You also play a role in keeping your data secure. We recommend:

• Using strong, unique passwords for your Zelina account.
• Enabling two-factor authentication (2FA) if available.
• Never share your login credentials with others.
• Reviewing third-party access to your social media profiles via their native settings.

7. Cookies & Tracking Technologies

Zelina uses cookies and similar tracking technologies to enhance user experience, optimize performance, and personalize content delivery across the platform.

7.1. What Are Cookies?

Cookies are small data files stored on your device when you visit a website or use a web-based application. They help us recognize your browser or device and remember your preferences and settings.

7.2. Types of Cookies We Use

Zelina uses the following types of cookies:

• Essential Cookies: Required for core functionality like login authentication, session management, and security.
• Performance Cookies: Help us understand how users interact with Zelina (e.g., most visited pages, error messages) to improve usability and speed.
• Functionality Cookies: Remember user preferences such as language, theme, and draft settings to personalize your experience.
• Analytics Cookies: Used in conjunction with third-party tools (e.g., Google Analytics) to gather data on platform usage, feature engagement, and behavioral patterns.
• Marketing Cookies: Help tailor and measure the effectiveness of promotional content and retargeting ads (used only with your consent).

7.3. Tracking Technologies Beyond Cookies

In addition to cookies, Zelina may also use:

• Tracking Pixels (a.k.a. web beacons): Tiny transparent images embedded in emails or web pages to track engagement.
• Local Storage: Enables faster load times and a smoother user experience by storing small amounts of data directly on your browser.
• Session Storage: Temporarily stores data during a session, such as unsaved post drafts or content generation history.

7.4. Third-Party Cookies

Some cookies on Zelina are placed by third-party services we integrate with, such as:

• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Analytics providers
• Customer support and chat tools

These third parties may use cookies in accordance with their own privacy policies. Zelina ensures all such integrations comply with GDPR and other applicable regulations.

7.5. Your Choices and Controls

You have control over your cookie preferences:

• Cookie Settings Panel: Customize your consent choices from our cookie settings banner on your first visit (or anytime via the account settings).
• Browser Settings: Most web browsers allow you to block or delete cookies. Note that disabling essential cookies may affect core features of Zelina.
• Opt-Out Links: You may opt out of third-party tracking (e.g., Google Analytics) by using tools such as Google Analytics Opt-out Browser Add-on.

8. Children’s Privacy

At Zelina, we take the privacy of young individuals seriously and are committed to complying with applicable data protection laws regarding minors.

8.1. Age Restriction

Zelina’s services are not intended for individuals under the age of 18. We do not knowingly collect, process, or store personal or brand-related information from users under this age.

• If you are under 18, please do not register, use our services, or submit any personal data to us.
• Parents or guardians who believe that a minor has accessed Zelina or provided personal information are encouraged to contact us immediately.

8.2. Data Removal and Parental Rights

If we become aware that we have inadvertently collected data from someone under 18:

• We will promptly delete all related information from our systems.
• Any associated accounts will be suspended or permanently removed to maintain compliance and protect user privacy.

To report a concern or request the removal of a minor's data, please contact us.

9. International Data Transfers

Zelina operates on a global scale and may process your personal data in countries other than your country of residence. We are committed to ensuring that your data remains secure and protected, regardless of where it is processed.

9.1. Cross-Border Data Movement

To provide you with seamless service, your data may be transferred to and stored on servers located in jurisdictions that may not offer the same level of data protection as your home country. This includes:

• Cloud infrastructure providers located in the United States, Europe, or Asia
• Third-party service providers assisting in hosting, analytics, customer support, and performance optimization

We ensure that any such data transfers comply with applicable data protection laws, including GDPR and similar frameworks.

9.2. Safeguards for International Transfers

To maintain the integrity and confidentiality of your data during cross-border transfers, we implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs) approved by relevant regulatory bodies
• Data Processing Agreements (DPAs) with our vendors and partners
• Access control and encryption policies that follow industry best practices

No matter where your data is handled, we ensure that it receives the same high standard of protection consistent with our privacy commitments.

10. Changes to This Privacy Policy

Zelina may update this Privacy Policy from time to time to reflect changes in legal requirements, advancements in our AI-powered platform, new social media automation features, or improvements in our data protection practices.

10.1. Reasons for Policy Updates

Updates may occur due to:

• Introduction of New Features such as AI content suggestions, scheduling capabilities, or third-party integrations that affect data usage.
• Changes in Law or Regulation including regional or global data privacy laws like GDPR, CCPA, or other jurisdictional mandates.
• Security Enhancements or Internal Policy Revisions designed to better protect user data and enhance platform reliability.

10.2. Notification of Changes

Whenever this policy is updated:

• The "Last Updated" date at the top of the policy will be modified.
• If the changes are significant, Zelina will notify users through:
  • In-app alerts
  • Email notifications
  • Dashboard announcements

We may also provide a summary of the key changes for better clarity.

10.3. User Responsibility to Review

It is the responsibility of every Zelina user to periodically review this Privacy Policy. Your continued use of the Zelina platform after any update signifies your agreement with the revised terms.

If you disagree with any part of the updated policy, you are advised to discontinue use of the platform and reach out to our support team.

11. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy, your personal data, or your rights as a user, you can reach out to us directly. Our team is committed to addressing your inquiries in a timely and transparent manner.

How to Reach Us

• Email:marketing.zelena@gmail.com
• Official Website: www.zelina.ai